to prioritize is to care

“I can’t afford it.”

“I don’t have the time.”

…almost always means, “this is not a priority.”

When we care, it’s amazing how much we can get done. One way to choose to care is to be clear about your priorities, which means being clear in your language.

And so we can say to ourselves, “I’d love to do that, but it’s not a priority.”

Remarkable work is usually accomplished by people who have non-typical priorities.

– Seth Godin

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